W&Cie

W&Cie agency’s Paris office is stunning. Check it out at Identity Designed.

I hadn’t realized television network TBS had recently done some rebranding until reading this post at Brand New. Designed by Ferroconcrete, it’s overall a nice rebranding package with a bright and energetic video (embedded below) that does a good job of capturing the TBS brand. However, I have to admit, while I enjoyed the personality the video brought to the semicircle, I didn’t realize that it was supposed to be a smile.